Ocean Spray Ad Campaign NSAC 2018

The National Student Advertising Council holds a competition with a different brand every year. In 2018, they partnered with Ocean Spray to find ideas to reach potential millennial consumers. My team went with a countercultural approach. Our tagline "Be Anti" leveraged the antioxidant properties of cranberries to promote a defiance toward some of life's difficulties (health-related and otherwise). I developed the campaign idea as well as designing a couple of print ads and a website mockup.